Prepare to be blown away by the story, the message

 

This is a client story.

Not a testimonial,

a client story.

It is a classic hero’s journey – ordinary child, snatched into something he could not control, that challenged him almost beyond endurance, of a saviour/guru who took him out of the challenges and gave him the opportunity to create a different life.  It even includes the return – coming full circle, with the hero feeling he was able to go back and reassure his mother, knowing that she would be proud of him and happy to see that he was settled and successful.

It has a message – several in fact – but it IS an advertisement.

It IS marketing.

Western Sydney University made it possible for him to return, to complete the circle, to wipe out the horribly challenging life and to be proud of what he had achieved.

What do your clients want? – pride in achievement, overcoming the challenges faced now …?   What do they want to be able to do, have, be?

What is their story

… your “client story”?

THAT

is YOUR

marketing.

 

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If you would  like help with writing and using your client story, please contact me here

It’s the ONE STORY you really need to tell, to use, to unpack, to make your marketing work seamlessly and easily.